Why it matters
Broad license language like “any media now known or hereafter devised” can be read to cover AI training and synthetic copies of you. Once a model learns your face or voice, you cannot pull it back.
How it usually reads
Brand will not use the Content or Creator's name, voice or likeness to train AI models or to create a digital replica of Creator.
What fair looks like
- No training of AI models on your content, name, voice or likeness without a separate written agreement and fee.
- No AI-generated content that makes it look like you said or did something you did not.
- Standard editing tools are fine.
Red flags
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machine learning or artificial intelligence
Explicit permission for AI use of your content or likeness.
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derivative works
Can cover AI-made variations of your content.
Common questions
Can the brand use AI to resize or caption my video?
Yes under this clause. It blocks training and synthetic versions of you, not normal editing tools.