Why it matters
Everything crew create on set, from footage to sound files and photos, should belong to the production that paid for it. Crew also need a clear rule on posting behind-the-scenes photos, which can leak a project or a brand deal.
How it usually reads
Production owns the footage and work; crew can use it in a reel after release and do not post set photos early.
What fair looks like
- Production owns all footage, files and work product once paid.
- Crew can use excerpts in a reel after the project is released.
- No set photos or behind-the-scenes posts before release without permission.