Why it matters
Exclusivity costs you money: every week you cannot work with a competitor is income you turn down. Brands ask for it because they do not want their campaign next to a rival’s.
Broad clauses like “any company in the beauty category” can block you from half your niche.
How it usually reads
For [EXCLUSIVITY_DAYS] days after the last post, Creator will not publish sponsored content for these competitors: [COMPETITORS].
What fair looks like
- A short list of named competitors, not a whole category.
- A term tied to the campaign, often 30 to 90 days after the last post.
- An extra fee for longer or broader exclusivity.
- It covers sponsored content only, not mentions of products you buy yourself.
Red flags
-
any competing brand
Undefined. The brand decides later who counts as a competitor.
-
non-compete
Usually broader than exclusivity and can reach work outside sponsored content.
Common questions
How much should I charge for exclusivity?
A common starting point is 10 to 25 percent of the fee for each month of exclusivity. Try the Usage Rights Calculator for a range.
Does exclusivity stop me from mentioning other products?
It should not. Make the clause apply to paid or gifted sponsored content only.