Why it matters
In Illinois, Minnesota and California, creators who often feature kids in paid content must save part of the money for the child. More states are working on similar laws.
Brands now ask family creators to show they follow these rules.
How it usually reads
Creator will follow any law that requires saving part of the money from content featuring a child for that child.
What fair looks like
- A parent or guardian signs for any minor who appears.
- The creator keeps records of the child’s appearances and earnings as state law requires.
- The brand cannot ask for content that is unsafe or inappropriate for the child.
- No AI changes to a child’s face or voice.
Common questions
Do these laws apply to one family photo?
No. They target creators who regularly feature children in content that earns money, with thresholds that differ by state.