Why it matters
Brands share launch dates and product details before they are public. Confidentiality protects that, but overly broad clauses can stop you from even saying you worked with the brand or discussing your own rates.
How it usually reads
Each party will keep the other's non-public information confidential for [CONFIDENTIALITY_MONTHS] months after this Agreement ends.
What fair looks like
- Covers information marked or clearly confidential, not the existence of the deal once the content is live.
- A time limit, often one to two years.
- Mutual, and allows sharing with your manager, lawyer and accountant.
Red flags
-
confidentiality shall survive indefinitely
A secret forever, which is rarely necessary for marketing information.
Common questions
Can I tell other brands what I charged?
A fair clause lets you discuss your own rates. Ask to remove any term that bans it.